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About Us

Winkie's Hallmark and Gifts is a family owned and operated business in the heart of Whitefish Bay, Wisconsin. Serving generations for over 90 years in the Milwaukee area with old fashioned customer service and a unique assortment for holiday and every day!

Tom and Julie Stuhlmacher have personally run the gift shop for the last 30+ years. There is also a Winkie's Toy and Variety in the lower level of the same building that is run by Tom's brother, Terry and his wife Beth and their children. Donald and Dorothy Stuhlmacher, parents of Tom & Terry brought their boys up learning the principals of running a business and top notch customer service. The legacy carries on!

Winkie's Hallmark and Gifts is well known for the seasonal merchandise for every holiday, beautiful gift selection, expansive Hallmark card assortment, bulk candy case, local & imported chocolates and candies, candles, puzzles, souvenirs and more!

Come visit us today or shop our new online store featuring our top selling items!


The Winkie family originally owned the store with 5 total locations throughout the Milwaukee area. Don met his bride Dorothy while working at the store and they were treated like family by the Winkie's. Upon his return from the War (WWII), Don became manager of the Silver Spring location and the rest is history!